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risk management

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  • June 26, 2022
ProApprove, powered by Credibly, allows contractors to sell their products and services to homeowners across the credit spectrum. // Stock Photo
ProApprove, powered by Credibly, allows contractors to sell their products and services to homeowners across the credit spectrum. // Stock Photo

Credibly, a fintech lending platform for small and medium-sized businesses based in Southfield, has acquired ProApprove, a specialty finance company offering home improvement financing solutions to homeowners with prime, near-prime, and non-prime credit.

ProApprove originates installment contracts through its network of home improvement contractors, helping those contractors drive revenue growth by enabling them to sell their products and services to homeowners across the credit spectrum.

As part of the acquisition, ProApprove now utilizes Credibly’s data science, technology, and

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