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  • August 7, 2023

While shopping for baby clothes for her eldest granddaughter, Pam Ethridge said she struggled to find modest, old-fashioned style clothing to gift the new addition to her family.


Blueberry Lane owner Pam Ethridge poses with staff members Nicole Joy, Taylor Helms and Brooklyn Arrowood at the counter of the boutique.

Caroline Wills

She describes her taste as “bohemian farmhouse,” and the stores she visited did not offer anything that matched her particular aesthetic. To remedy this, Ethridge developed an idea for her own store — somewhere everyone could find the “bohemian farmhouse” baby clothing other locations were lacking.

Ethridge is

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