mid year

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  • July 27, 2023
The Bar Africa says that there’s a sea of mid-year sale promotions come June and July in Kenya — with the furniture category being no exception. In fact, people wait for these sales and hold off on their purchases with a view to hunt for the best deals.

Kenyans, by and large, are non-confrontational and conservative as a people, adds The Bar Africa. The idea was to go against form and depict the opposite: pitting people against each other in the fight for their favourite furniture pieces in the ‘Furniture Palace Mid-Year Sale’ campaign.

The executions followed this theme across

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