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conversion rates

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  • July 16, 2023

I head up the e-commerce department at Liquid Rubber, a leading provider of home improvement and DIY water ingress prevention products.

The vibrant DIY (Do-It-Yourself) community is an ever-evolving ecosystem, continually adapting to changing technologies, market dynamics and consumer preferences. And when it comes to home improvements, DIYers are increasingly leveraging digital platforms to meet their needs—some out of sheer convenience of front-door delivery and others due to improved selection and lower prices.

As we chug ahead into the second half of 2023, we’re witnessing a seismic shift in the DIY home improvement sector, with several e-commerce trends

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