Swedish furniture company IKEA is launching a collection with Swedish House Mafia for music fans and creators

EDM group <a href=swedish house mafia posing in a room with their all-black furniture collection with IKEA” src=”https://s.yimg.com/ny/api/res/1.2/N3H3sYopVVY4wma95zkqpw–/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTcyMQ–/https://s.yimg.com/uu/api/res/1.2/3s5XLK8tHAgOS3En.UhT_Q–~B/aD02NzY7dz05MDA7YXBwaWQ9eXRhY2h5b24-/https://media.zenfs.com/en/business_insider_articles_888/0f293ec6e1c8859b3a1c04b85ffcf624″/>

Swedish House Mafia with the OBEGRÄNSAD collection.IKEA

  • Swedish furniture company IKEA is teaming up with EDM group Swedish House Mafia on a collection.

  • The limited collection includes products to produce and perform music at home, IKEA said.

  • Swedish House Mafia’s collection is intended to support music fans, producers, DJs, and creators.

One of Sweden’s most famous retailers is teaming up with one of its most popular music groups on a collection for music fans.

IKEA and Swedish House Mafia are launching a furniture collection in October, with products for music production and enjoyment at home.

The collection is called OBEGRÄNSAD, which means ‘unlimited’ in Swedish, and is a collaboration between IKEA and the electronic dance music group’s three members: Axel Christofer Hedfors, known as Axwell; Steve Angello, and Sebastian Ingrosso.

With over 20 pieces, the collection is targeting music fans, producers, DJs, and “all creators with limited means but unlimited creativity,” IKEA’s press release said.

“Technology development has enabled democratisation of music and music production, and the collection aims to support the creative pursuits of the many people creating, performing, and enjoying music at home,” IKEA said.

Swedish House Mafia's IKEA collection of rugs, a desk, and armchair from the top view

The OBEGRÄNSAD collection.IKEA

The OBEGRÄNSAD collection– which IKEA describes as “an affordable collection with the classic black aesthetic –  features LED wall and floor lamps; stands for laptops, speakers, and records; a rug; slippers; and other accessories for enjoying music. The matte black record player in the collection is the first record player made by IKEA since 1973.

“We wanted to simplify the process for people to create music,” Swedish House Mafia said in the IKEA press release. “Hopefully, our collection inspires and enables more people to be more creative within their home, and it does not have to be restricted to only music making. It can be so much more.”

It’s not just the Swedish roots that bind the furniture store and the EDM group. Swedish House Mafia said in the press release that they grew up with IKEA furniture, and used it in their creative pursuits as teenagers.

“The collaboration’s purpose was formed around our own personal journey in life,” the group said.

Read the original article on Business Insider

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